Al’s Sporting Goods Celebrates Grand Opening at University Place

October 10, 2017
  • University Place is now the Second Location for the Locally-owned Family Business
  • Weekend Long Grand Opening Celebration Includes Giveaways, Demonstrations and a Meet and Greet with Pro Skier Tom Wallisch 

OREM, Utah (October 10, 2017) – University Place, a 120-acre mixed-use development project

formerly known as University Mall, today announced that Al’s Sporting Goods, a full-line sporting goods retailer with the longest operating history in the state of Utah, will celebrate its grand opening with a weekend of festivities on Thursday, October 12 through Saturday, October 14.

During the grand opening, the public is invited to visit the new 40,000 square foot store, located on the northeast side of University Place near the food court, between RC Willey and Costco. Throughout the three day celebration there will be giveaways, bike demonstrations and door-buster deals. Additionally, the schedule of free events and activities includes:

  • An Easton batting cage
  • A Burton snowboarding practice riglet for children
  • A meet and greet with Tom Wallisch, a pro skier and The North Face ambassador who has medaled at multiple Winter X Games

For more information on all the Al’s Sporting Goods grand opening events, visit

“There is no better spot than University Place for a new Al’s Sporting Goods store.  We have many friends in Utah County, and are looking forward to making more,” said Kris Larsen, president and CEO of Al’s Sporting Goods. “Those that know Al’s recognize us as a truly full-line sporting goods powerhouse, and not only do we sell the very best gear, we use that gear. We hope Utah County residents will recognize that when they visit our store.”

Utah based Al’s Sporting Goods has been serving customers in Cache Valley since 1921. What began as a small bike and gun shop has grown into a multi-million dollar sporting goods retailer and on-line store.  Al’s offers a large inventory of goods from over a thousand vendors, including Nike, Patagonia, Under Armour and The North Face.

“Not only does Al’s offer high-quality brands, but they are also a family-owned business who are passionate about what they do,” said Jeff Woodbury, senior vice president of development and acquisitions at Woodbury Corporation. “By attracting stores like this to University Place, we are continuing to build a vibrant and thriving community that businesses want to be a part of, and the community will want too.”

About University Place

Opening in the early 1970s in Orem, Utah, University Place (formerly University Mall) is a 120-acre development that initially only included retail-uses, now having completed the initial phases of a $500 million revitalization project, University Place is home to upscale residential, Class-A office and high-quality green space. University Place was first developed and is still owned and operated by Woodbury Corporation, a 4th generation family-run business, and one of the oldest and most respected full-service real estate development and management companies in the Intermountain West. For more information about University Place and updates on the project, visit For more information about Woodbury Corporation, visit

About Al’s Sporting Goods

Al’s Sporting Goods was founded in Logan in 1921 by Alvin Moroni Larsen, who borrowed $500 using only a $10 Mexican coin and a handshake as collateral to purchase inventory for a cycling and fishing store. His shop, originally called Al’s Bike, has developed into the oldest full line sporting goods retailer in the state of Utah. Al’s Sporting Goods offers gear from over 1,200 vendors for every sport in every season, including hunting, fishing, camping, hiking, cycling, indoor sports, field sports, water sports, winter sports, and many more.

Press Contact
Amanda Butterfield
Woodbury Corporation PR