Day-Long Pioneer Day Celebrations and Firework Radio Broadcast at University Place

July 12, 2021

OREM, Utah (July 12, 2021) – University Place today announced a full line up of events at The Orchard to celebrate Pioneer Day on July 24. New this year, free concerts and activities will be going on all day beginning at 11 a.m. Festivities will wrap-up around 9:30 p.m. with a spectacular firework show choreographed to music, that will be broadcast over the radio. This is the first year University Place has arranged a live radio broadcast of the firework show.

“Every year we want to enhance and improve the guest experience at our events,” said Randy Woodbury, president, and CEO of Woodbury Corporation. “The Pioneer Day firework show is consistently the most attended event of the year at The Orchard, and the choreographed broadcast will allow even more people to join-in on the festivities.”

The radio station the music will be broadcast on will be announced the morning of the 24th on Instagram and Facebook (@universityplaceorem), and on the University Place website ( The broadcast is expected to reach people within a half mile radius of The Orchard. This allows for many surrounding homes, including residents of The Aston, The Devon and The Exton to be able to listen to the music while they watch the fireworks from home. It will also allow for people parked in the surrounding parking lots of University Place to listen and watch the show from the comfort of their cars.

Below is a lineup of events that will be offered on the 24th. Guests are encouraged to bring blankets and chairs to sit on.

  • 11:00-11:45 a.m. Moe Low Band
  • 12:00-12:45 p.m. Ditch Chickens Band
  • 1:00 – 2:00 p.m. DeNovo Band
  • 2:30-5:00 p.m. Bounce houses, yard games, splash pad activities
  • 6:00-7:30 p.m. Food, games, DJ and various competitions, including a pie eating competition and ‘stick pull game, for chances to win University Place Gift Cards
  • 7:30-9:30 p.m. The Jersey Street Band
  • 9:30 p.m. Choreographed firework show that will be broadcast over the radio
    • Please check the University Place website and Facebook and Instagram accounts on the 24th of July for more details

In addition to the events on the 24th, free events continue during July and August including The Outdoor Movie Night Series every Thursday evening in July, followed by the End of Summer Concert Series on Thursday evenings in August. For more details and a full schedule of events, including Harry Potter’s Birthday Celebration and Family Fun Night: At the Circus, please visit

All events are subject to weather, and the latest guidelines from national and local health departments. Masks and social distancing are encouraged for those not vaccinated.

About University Place

Opening in the early 1970’s in Orem, Utah, University Place (formerly University Mall) is a 120-acre development in the midst of a $500 million revitalization. In addition to first class retail offerings, University Place is now home to upscale residential, Class-A office and high-quality green space. University Place was first developed and is still owned and operated by Woodbury Corporation, a 100-year-old, 4th generation family-run business, and one of the oldest and most respected full-service real estate development and management companies in the Intermountain West. For more information about University Place and updates on the project, visit For more information about Woodbury Corporation, visit

Press Contact:
Amanda Butterfield
Woodbury Corporation PR